Who are Ricardo?
Ricardo are a global engineering, environmental and strategic consultancy.
Ricardo needed help with a creative project that celebrated the company's centenary. We delivered a whole range of digital assets, including a new brand, graphics, a digital presence and a book.
Ricardo are a global engineering, environmental and strategic consultancy.
Ricardo wanted a new brand and accompanying assets to celebrate their centenary.
A corporate brand structure and accompanying guidelines were already in place. But for this celebration, they wanted to create a brand splinter - 100 years of Ricardo - to use for a year. They wanted it to work and integrate with the brand as a whole, as well as be distinct enough to stand alone.
There were three parts to this project they wanted help with:
We started a year leading up to the centenary.
We built the website using Kentico , which meant we could integrate the new site infrastructure within our client's existing technology.
We redesigned the logo, created custom illustrations and graphics for the website, function room and book. We focused on a visual style that blended the brand's history and their present, making sure it was consistent across all assets. For the book, we drew custom illustrations, blended modern and historic imagery into a seamless style and crafted custom graphics before designing each of the 102 pages.
We also developed concept designs, layouts and interior-fit out for the function room. This included graphics around the wall, 3D model renders of objects found in the room (including a bike and engine), outside graphics and car wraps.
For more information on how we approach individual projects like this one, head over to our process page.
A fully integratable brand, a comprehensive range of digital assets and a web presence.