Creative consulting

The most remarkable campaigns and concepts are supported by even sounder strategies. From researching competitors to campaign ideation, we'll guide your creative process from start to finish.

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How? By designing solutions, not art. We know that the business value of being design-led can't be disputed. In fact, companies that excel at design grow revenues and shareholder returns at nearly twice the rate of their industry peers.

So creativity isn't “fluffy”; it's what make's great brands tick.

But however excellent that next big concept is, it should always be supported by an even sounder strategy. Unfortunately, skipping on the initial insight is a common but costly mistake. Like throwing good ideas and grand budgets straight into the abyss. The brightest light bulb moment - without any electricity.

From research to ideation, we'll guide the creative process from start to finish. We do this by:

  • assessing your business goals, objectives and audience perception
  • researching competitors and sense-checking your unique value proposition
  • building a creative platform that underpins your comms, content and campaigns
  • crafting consistent and creative stories that delight, inspire and engage

Major also has consulting expertise in:

Someone discussing a project.

Digital transformation

Guided technical strategy and development that ensures your assets always scale alongside your business. Stay flexible and evolve at the same rate as your customers. Grow, adapt and flourish.

The Tracsis website on a mobile phone on top of the Tracsis brand guidelines.

Technical consulting

It can feel intimidating when technology's forever evolving. Don't worry, we stay ahead of the curve. Blending the latest tools and methodologies, we'll keep you cutting-edge and ahead of the competition.

A man standing in front of a whiteboard filled with post-in notes.

Research and insights

From project discovery to user testing, everything we do is evidence-based. By analysing your audience, we can continuously improve your UX and goals based on fact - not fiction.