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Kentico 10 has been released and it’s great news for digital marketers

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by Georgie St Clair on 7 December 2016

After spending months observing digital marketers at work, the good people at Kentico have released a stellar list of updates to the new release of Kentico 10.

After spending months observing digital marketers at work, the good people at Kentico have released a stellar list of updates to the new release of Kentico 10.

Meet Kentico 10 | Major Digital Agency | Brighton

Since adopting the Kentico platform in 2008 for our web development projects we’re really excited to see Kentico building on their solid foundations and 2016 has been a hugely successful year for them. Notably they debuted in the Gartner Magic Quadrant for Web Content Management in September this year. They also appeared in the Gartner Magic Quadrant for Horizontal Portals in October.

Kentico now have over 1000 digital agency partners and 25,000 websites all over the world, in over 80 countries. Attracting big brands, such as Starbucks, Twinnings, Mazda and Hyundai.

brands using kentico ems | Kentico 10 | Major Digital Agency | Brighton

Why do we think so highly of Kentico as a CMS? Kentico is built for marketeers. Making the job of marketing professionals and website owners easier, more streamlined and ultimately more productive.

“We see ourselves as being a very different kind of WCM vendor. Our view is that it’s not about how many features you can cram into a product, but rather understanding how digital marketers work and building a platform that’s easy for them to use and enables them to get jobs done faster.” Karol Jarkovsky, Kentico’s director of product. (source CMS Wire)

The Benefits of Kentico 10 for Marketers and Website Owners

  • Agile campaign management - marketers can design, deploy and evaluate digital marketing campaigns from a single unified control panel.
  • Responsive image management - images uploaded are automatically adjusted for various channels including social media.
  • Tracked campaign journey - visitor interactions can be tracked at every step. Flexible campaigns allow marketers to change attributes of a campaign without stopping the campaign or losing data already collected.
  • Email templates - added preview functionality for email templates. Marketers can now preview email templates by sending draft emails to specific email addresses.
  • Speedy sites - a dramatic 40% faster load time. Improved compilation performance significantly speeds up the first time load of websites too, great for SEO. Websites using online marketing also scale better to handle very heavy traffic loads.
  • Security - new methods to the API allow developers to perform custom redirects with protection against unvalidated redirection attacks. No, I don’t know what that means either, but our Head of Digital informs us it’s great news!
  • Increased MVC support - integration packages and improved APIs for online marketing, eCommerce, and more content management features.

     

In summary. Kentico 10’s new features allow for a massive improvement in scalability. With faster development of digital marketing campaigns and deployment of websites, agencies can now do more in less time. Kentico 10 can support over 1 million contacts and 1 billion marketing activities meaning it’s also now a viable option for Global Fortune 500 companies.

Any system that makes life easier for digital marketing teams, must be a winner in anyone's eyes. And faster, more mobile friendly and stable websites definitely look great in Googles eyes.

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