Digital Doughnut had outgrown the legacy platform their site was built on, with over 2,000 articles and 18,000 users, and growing. The platform was struggling to cope and didn’t offer Digital Doughnut the flexibility and scalability it required to expand its operations. Data had to be mapped and migrated to a new platform without losing existing functionality, but allowing for more advanced features to be added.
User accounts, user generated content, content tagging and filtering, event registration, event attendance records and authenticated documents were just some of the areas that required careful review and migration. On top of that, a new design was long overdue. Digital Doughnut required a design and a site that were not only visually impressive, but optimised for mobile use and frequent spikes in traffic, and yielding a super-smooth user experience.