Indulge came to Major Digital seeking a platform to promote their market-leading packages and to enable their customers to quickly and intuitively browse products and to request further information.
For the site to deliver a tailored package, Indulge needed a user interface capable of handling a vast amount of filterable data, complex user requests and submissions.
Offers and bespoke packages in different destinations are often time-limited, so the site content needed to be auto-archived and refreshed on a regular basis to keep all information current and avoid user disappointment.
To create a filtering system where the user would be able to select an event or experience theme and then apply multiple further filters. The filters would need to be updateable and persist without being intrusive to the search results.
To create a range of different forms, ranging from fixtures-based forms to a natural language form, that would be easy to navigate and use, with all data cleanly retained in the back end for administrator reference. In addition, Indulge admins needed to be able to create their own variants of the forms in the back end of the CMS.
To create an event calendar to display all events/fixtures in a user-friendly format so that users can quickly and easily see which events are available at different times of the year. The calendar needed to be able to be placed on any desired page of the site and be filtered by destination or activity.