UHV Design

Ultra-high-vacuum components for heating and manipulation
UHV Design - what we did
The overview

UHV Design

Major was appointed by UHV Design Ltd to redevelop its site following a competitive pitch process. We were selected based on our significant track record in delivering complex Kentico-based CMS deployments, in addition to a strong technical empathy within the engineering sector.

Major was asked to take UHV Design’s existing website and redesign an attractive, user-friendly, easy-to-navigate, responsive website.

The challenge

Integration with Cadendas

UHV Design wanted to enable their customers to configure a wide array of components to really show off their product selection. Seeing a part number is great for referencing items in quote requests, but being able to see 3D models of your selected options packs that extra punch. To enable this functionality, UHV Design partnered with catalog tool Cadenas to manage their vast product combinations. All we had to do was come up with an elegant solution to allow the content administrator to manage the tool.

The solution

A custom widget

We created a custom widget in Kentico which allowed our client to simply insert a URL to the relevant iframe for each product. We also created a custom script which tracked what parts of the product was configured within the iframe and to display the product code in the created wish list page (simple custom page type) which could then be sent as an enquiry. This was integrated with the form module so we could output the product code in the auto responder to the public user and send an email notification when an enquiry has been made.

Custom widget

Bespoke custom icons

UHV bespoke icon 1 UHV bespoke icon 2 UHV bespoke icon 3 UHV bespoke icon 4 UHV bespoke icon 5

Such a niche industry with such specialised products meant we had to craft very unique icons for the website. Icons had to be visually pleasing, recognisable within the industry and aid wayfinding. 

Bespoke custom icons
The results

Fully interactive, fully responsive

Precision engineers are a tough crowd. We wanted to give UHV Design a website that reflects the intricate beauty and functionality of their products - no matter what device they are being viewed on. Customer feedback so far suggests we have achieved our goal. 

The site was built to tailor for as many screen sizes and device types as possible and, using our bespoke responsive framework (Ox), we were able to build a site that looks great from every angle.

Compare the current site with the old

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UHV website before UHV website after
Russ Hardy Russ Hardy UHV Design

The new website has completely transformed our online presence, delivering a great-looking website that allows our customers to browse our products, find relevant technical information and download CAD models. We have received an overwhelmingly positive response to the new website from our customers and agent network.

The results

What success looks like

The results of the project, four months post-launch compared with four months prior.

18% Increase in user sessions
24% Increase in pages per session
46% Increase in global page views
27% Increase in average session duration
15% Decrease in bounce rate
31% Increase in mobile traffic

Our hard work has also already been recognised within the industry, with the redeveloped UHV Design website being a finalist in the Wirehive100 B2B Site of the Year 2016 category. 

WireHive 100 Nominee
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