Research and insights

Everything we do here is evidence-based. And by analysing your audience, we can continuously improve your user experience and goals based on fact - not fiction.

Team member running a workshop.

How do we approach research projects?

First and foremost, we always involve real users from the start. This gives us a wealth of qualitative and quantitive data to work with. Balanced, unbiased and perfect for contextual analysis.

Our approach after that? Well, it's as unique as your customers.

Why choose Major Digital for your research project?

We might be small but we're mighty. That's because our holistic service covers everything from creative design to technical development.

And you know what? Being agile keeps us flexible. So you can rest assured we'll always deliver exactly what you need. No hoops, no hurdles.

Someone drawing a mind map on a whiteboard.

Project discovery

The discovery phase allows us to create accurate quotes, ensuring nothing is left to chance. Giving clients a roadmap beforehand allows them to decide whether this is a trip worth taking.

Someone using a laptop.

User testing

In-depth user testing that's designed to ensure your customer voices come through loud and clear. Because what we think doesn't matter. Not until there's data to validate it, anyway.

Team members sticking post-in notes to a whiteboard.

Continuous research and insights

From sentiment analysis to ongoing recommendations, our team can provide regular insights. Entirely unique, these are tailor-made to drive continuous improvement in your brand. Always based on evidence, never assumptions.

A graph linking pain points together following user research.

Case Study

The Musicians' Union

Ensuring a complex membership community could find the right advice, quickly

We conducted an extensive research and insights investigation. The aim was to thoroughly understand user needs and align this with the MU's website goals.

During this process, it became clear what the solution was: to improve the existing information architecture.

We delivered:

  • A comprehensive investigation: We interviewed current members, non-members and business staff, data analytics, competitor search term analysis, customer journey map workshop, information architecture card sorts and tree tests
  • An informed, user-first strategy
  • A successful solution: A tree test success improved from 41% to 75%.