Cast your mind back a minute. Are you exactly the same person you were a few years - or even months - ago? Maybe. But one thing's for certain: we're shaped by the continuously changing world around us. And that means our perceptions of the brands we interact with evolve too - not to mention our needs and objectives. So, that's why Major provides ongoing research and insights +. This ensures everything we do is evidence-based, driving continuous improvement based on fact - not fiction. Ongoing UX research and insights includes:
- user testing for websites, applications and prototypes - even either in person or online.
- health checks on current websites and applications to ensure optimum performance.
- research into how new pages and features will work in your current architecture.
- sentiment analysis about how users are feeling towards your brand.
- follow up recommendations to ensure your website and services are satisfying users.
So you can rest assured you'll always be aligned with the needs of your customers. If or when they ever change.