Would you set off without knowing where you're going? Maybe. But for longer trips, you'd do some research beforehand. You know, just so you don't miss any hotspots. And that's why discovery's so important. It makes sure nothing's left to chance, allowing us to create the most accurate quotes for our clients. And as for clients, this work gives them the clearest idea of where they could go and, crucially, if it's a trip worth taking.
We split the discovery phase into two stages:
- Research and analysis - this is a comprehensive deep-dive into your business, users, competitors and the project itself. What are the metrics for success? How are your users feeling and what's causing them the most grief? We take all of this data, along with a comprehensive SEO and brand audit to create a clear path forward.
- Requirements documentation - research and analysis inform this comprehensive roadmap. It includes stuff like user stories, empathy maps and other customer insights that are crucial in shaping the plan going forwards. We can go granular too. Want to know exactly where those red routes and critical paths are? We've got it covered.