How do your users really feel? Sometimes, it's hard to tell. Because when there's internal sentiment and bias towards our products or websites, things can become blurry. So, that's why we provide in-depth user testing - guaranteed to ensure your customer voices come through loud and clear. Our tried-and-tested approach to user testing includes:
We split the discovery phase into two stages:
- taking a deep-dive into how your customers really feel about your products. This uncovers pain-points and informs any potential improvements
- testing these new product ideas with real customers. That way, we can learn first-hand whether or not it meets their expectations are being met - without making assumptions
- blending testing with ongoing research and insights. This drives continuous improvement, helping to rectify any problems before they become larger issues
Because, at Major, what we think doesn't matter. Not until there's data to validate it, anyway.