Putting patients at the heart of a private hospitals website and digital platforms

KIMS Hospital approached us to completely redesign and develop a new website and supporting digital services, with a healthy focus on accessibility and speed. We used our evidence based approach to get under the skin of their customers and build digital solutions that reflected their needs.

The KIMS Hospital website on a mobile phone.

Who are KIMS Hospital?

KIMS Hospital is the largest independent hospital in Kent.

What they needed

KIMS Hospital needed a new website for their expanding business: their previous site was dated and not accessible. It didn't reflect the brand, it was hard to find content and it was not optimised for mobile.

What they wanted was a modern, simple, easy-to-navigate site that clearly displayed their values and expertise. They also wanted to increase conversion activity and have a dedicated careers website.

They came to us with different key audiences they wanted to maximise the effectiveness of their site for. These included segments of different patients, including returning, new, NHS, undergoing treatments, and staff.

KIMS Hospital were already working with a partner of ours for SEO content. Therefore, it was important that we built in technical functionality for their ongoing content plan.

The 'in progress' KIMS Hospital website in Adobe XD.

Our Solution

The client's preference was WordPress , so we built the solution using this technology.

When we joined the project, we already had details on the discovery phase. We took this, integrated it into our defined phase, and ran with it. We iterated on design, develop and deliver until we reached the final product. All these phases involved comprehensive wireframing, prototyping and continuous collaboration with KIMS Hospital.

For more information on how we approach individual projects like this one, head over to our process page.

Screenshots of the KIMS Hosptail homepage.

What We Delivered

Two new websites catered for the client's different user bases.

This is an ongoing partnership of ours.

The results:

58%conversions increase

58%average page load time decrease

100%lighthouse score for accessibility

22%organic search increase

Here's what our clients have to say.

"We're delighted with the quality of everything produced by Major Digital. They've fully understood our requirements and added essential insight and direction at every stage. They are a great bunch of people who genuinely care about delivering the best solution possible."

Caroline SouthwoodCommunications and Marketing Director, KIMS Hospital