A brand alignment project often becomes necessary when rapid growth through mergers and acquisitions challenges brand consistency. Tracsis PLC faced such a challenge, with a growing brand portfolio with highly individual identities.

With many brands operating in different market spaces, ensuring that each one resonates with the central Tracsis Group identity was essential, communicating integration and unity. Maximising clients' awareness of the breadth and depth of Tracsis products and services.

Incorporating each brand's legacy was crucial. We aimed to acknowledge the rich history of individual brands while integrating them into a single identity and enhancing collaboration between different business units.

Our end goal was a design system applicable to the current brands under Tracsis Group and adaptable for future acquisitions.

The new brand system must communicate Tracsis's motto: 'Technology makes it possible, People make it happen' with clarity and vigour.

How we created brand synergy for a transport technology plc

Tracsis brand experience

RailPay's development team faced a UX challenge when tasked with creating a new mobile application for issuing Penalty Fares and Prosecution Reports in the rail industry.

The existing app's user experience was not intuitive, posing a challenge for a diverse range of railway staff.

The mobile experience lacked streamlined functionality, causing friction in its usage.

There was a lack of clarity in presenting the range of penalty and prosecution processes within the app.

Unionized attitudes toward technology set high accessibility standards, user-friendliness and satisfaction rates.

Crafting an Intuitive Mobile App for RailPay

Crafting an intuitive mobile app for RailPay

RailPay

Tracsis Group was at a crossroads with its web infrastructure. Like many companies growing through major acquisitions, this transport technology leader needed a site that felt just as streamlined and synergised as its solutions.

Siloed brand websites weren’t helping the brand’s visibility or facilitating future growth.

The brand needed to be subtly updated so that every aspect of the business felt aligned.

Users were struggling to quickly or easily understand who Tracsis are and what they do.

The business was missing out on an opportunity to hold 5 times as much content in one place.

Global web architecture for a leader in transport tech

Global web architecture for a leading transport tech plc

Tracsis Plc website

For over 25 years, UHV Design’s been at the forefront of vacuum technology. Time to put its products front and centre too.

PDF product manuals were lost and dynamic content was causing confusion.

UHV Design needed to help users find what they were looking for faster.

This setup in the existing CMS was no longer offering value for money.

The innovative brand didn't want to jeopardise the look and feel of its site.

Ensuring excellent products are easy to find

UHV Design website

KIMS Hospital needed an easier way for patients to arrange appointments. An Online Booking Portal (OBP) would allow them to do so, without having to call or visit.

The system needed to make bookings more convenient for new and existing patients.

Fewer incoming telephone calls would also reduce the hospital’s administrative overhead.

Most of today’s patients prefer websites or apps when it comes to booking appointments.

KIMS Hospital needed to catch up with competitors already using online booking systems.

Taking the headache out of healthcare bookings

KIMS Hospital OBP

Realis Simulation solves the problems that matter through process innovation. Time to use our own problem-solving skills to return the favour.

Part of the business was being acquired and needed a new website.

This was prohibited by the Content Management System (CMS) licensing agreement.

Working with the current infrastructure wouldn’t future-proof the solution.

We only had a 4-week window due to legalities around the sale.

Transforming a simulation into a site-to-behold

Realis Simulation website

The Musicians' Union needed help understanding the needs of their users. Through a combination of research and analysis, we refocused their website architecture to meet very complex user requirements.

Ensuring a complex membership community could find the right advice, quickly

Musicians Union UX

The Musicians' Union asked us to work with their members, to refocus their digital presence for their members. Making sure they get the help and advice they need, when they need it.

Rebuilding a website that puts the complex and varied needs of 32,000 musicians first

Musicians' Union website

Ricardo needed help with a creative project that celebrated the company's centenary. We delivered a whole range of digital assets, including a new brand, graphics, a digital presence and a book.

Celebrating 100 years of engineering excellence

Ricardo centenary

KIMS Hospital approached us to completely redesign and develop a new website and supporting digital services, with a healthy focus on accessibility and speed. We used our evidence based approach to get under the skin of their customers and build digital solutions that reflected their needs.

Putting patients at the heart of a private hospitals website and digital platforms

KIMS Hospital website

Two of Zynga's studios, NaturalMotion and BossAlien, needed help formalising their brand so they could engage with new recruits in their industry. We delivered two digital experiences that put their brand in focus.

A branded digital experience to attract and recruit industry expertise

NaturalMotion website

The British Boarding Schools Network needed help revitalising their brand, their digital platform and their public-facing website. Through research, creative design and web development, we delivered a cohesive digital solution to achieve all three objectives.

A platform for improving international relationships for UK Boarding Schools

British Boarding Schools Network platform

Get insights into how we tackle and solve problems for our clients.

Our work