Skip Navigation

Striving for diversity and inclusivity

How small changes can make big impacts

Believing in better.

Believing in better

A couple of years ago, sometime between just prior to the pandemic starting and the start of 2021, I had seen a discussion surface on social media about how poor the tech industry was at hiring women and a potential reason why that was.

The discussion focused around a quote from Sheryl Sandberg's book, Lean In, which posited that 'men apply for positions if they meet just 60% of the requirements, while women only apply if they meet 100% of them.' 

Whilst this claim has been suggested as likely having been based on a speculative comment from a senior exec rather than quantitative data (which has now received considerably more research), it's accuracy wasn't important - it was what it represented.

I remember in my early days at MAJOR, we'd always have a long list of job requirements for new roles; required experience in this, ability to do that, experienced in..., even 'must have a degree' - all listed under "essential knowledge/experience". 

Though our job ads have changed over the years, in 2021 we made the decision to change how we frame all job ads.

Gone are "essential knowledge/experience", replaced with "you and this role".

Gone are reams and reams of "essentials", replaced with a handful of must-haves and other "beneficial", "experience preferred" or similar.

It doesn't matter if the earlier claim is true or not, we want the best candidates to apply. People who believe in better, who want to produce excellent work, who want to work in a supportive and conscientious team. Reducing a reason, any reason, for someone to not apply to join our team is something worthwhile.

Over my 13 years at MAJOR, we've been a male dominated team. Largely due to the leadership team (all men) being present that entire time and the small nature of our team, often due to the profile of applicants we had received and the limited amount of employee turnover. However, it's something we've wanted to improve for a long time.

We believe a more diverse team is critical for optimal creativity and innovation, enhanced problem-solving, and positive team morale. It's important to have different viewpoints, beliefs, culture and backgrounds in a team - especially a highly creative team like ours.

I'm delighted then that our team is now more diverse than it has ever been and that the proportion of strong applicants for recent roles from non-white men is now the majority - including our last two hires attracting nearly 90% female candidates.

We've implemented a lot of processes, actions and even worked on a change in mindset over the past few years to ensure we're as accommodating, supportive and empowering for our team as we can be. There's no doubt more we can do to ensure we're both an inclusive and attractive place to work, but it's important to recognise the improvements made to date.

After all, the belief of better is what we're all about.

– Davs Howard, Technical Director.

Did you know?

Google are introducing a big update to Core Web Vitals in March 2024.

The introduction of a new metric, Interaction to Next Paint (INP), is the latest attempt to optimise how to programmatically evaluate the quality of a webpage's user experience.

This update will likely impact many sites Google Lighthouse scores (a scoring system used to impact a site's website ranking in search results), so consider looking into optimising for INP later this year.

Our latest knowledge posts

Did you know?

People who's age ends in 9 are much more likely to make major lifestyle changes and are therefore, susceptible to changing habits and purchasing decisions. 

First time marathon runners have a disproportionate number of runners who's age ends in 9 for example.

Adam Alter calls them nine-enders in his book ‘Anatomy of a Breakthrough.’

What we've read

Tell us what you want

One of the best ways we can make sure the content we put out is useful is to hear from you.

If there's anything you would like to ask us, to know or are interested in our expert take on, we'll make sure to cover it either in the next edition of this newsletter or on one of our social channels.

Just reach out at

  • Climate-Positive Website - EFWA Accredited.
  • Ecologi.
  • SME Climate Hub.
  • The Green Web Foundation.