How we do things

Discover | Define | Design | Build | Implement | Launch

Sure, two projects are never exactly the same.

But that doesn't mean you shouldn't approach them using the same framework. It gives you a solid structure to work within. But with our process, there's also scope to explore, define and refine things as you go. Because we find that with every iteration comes further insight. And this allows us to create the best solution for your brand and, importantly, its followers.

Here's what to expect from a Major Digital project...

  1. Satellite

    Discover

    It's dangerous to make assumptions in our line of work - that's why we don't. Instead, we ask all the right questions: what are your customer's pain points? Is the current solution solving them? And what are the requirements to get you there? These are just a handful of the answers we're looking for in a stage that's all about gathering insights. Because from SEO and competitors to online sentiment around your brand, we'll analyse everything that's relevant.

    So, what's going on? First, we'll kick things off with a workshop to clarify the project's objectives. We'll then collect and analyse all the information we can about your business, your users and the project. Next, it's on to the planning.

  2. Light bulb

    Define

    We reckon the job's only ever as good as the plan that's behind it. So that's why we blend your business, customer and competitor insight with tried-and-tested design principles. This informs our assets and guides us through user testing and UI development. Importantly it ensures your site feels like “you” - whilst still adhering to best practices.

    So, what's on? This bit does depend on the project. However, typical tasks in the define stage include:

    • Planning content development and migration
    • Creating audience personas and user journey maps
    • Scoping content structure and information architectures
    • Creating wireframes or interactive prototypes
    • Considering your social and legal responsibility, e.g. around privacy, accessibility and inclusivity
    • Fully understanding and preparing for every project detail
  3. Paint tube

    Design

    Now it's time to follow the blueprint. Our team will carefully use the guiding principles developed in the previous stage to start putting things together. Bear in mind, this is still an iterative process. So we'll continue to build, test and refine until we've created the best possible solution.

    So, what's going on? Well, by planning, prototyping and wireframing, were now able to create a comprehensive design concept. But this doesn't just consider how elements appear; it focuses on how they work, too. For example, feedback around the UI will affect the navigational flow and button placements. On the other hand, a combination of user insights and your tone of voice will drive the site's microcopy. But this isn't exclusive to web projects; at Major, we tailor the content for the end-user on all the projects we work on. From developing a mobile browser to creating a leaflet, the experience is always a personal one.

  4. Lego blocks

    Build

    Now the foundation's in place, it's time to develop. Again, we will build, test and optimise iteratively. So, depending on the project, there might be multiple completion stages. But don't worry, we'll let you know about this way ahead of time. Getting the best final version just takes a few tweaks and refinements - it's all part of the process.

    So, what's going on? Essentially, the technical stuff. Our team's busy making sure they've developed the most responsive, accessible and optimal experience for your users. That's specifically across HTML, CSS and Javascript.

    But we're not just optimising a solution for them; we're developing a system for you too. So at this stage, we'll add data management where required to ensure your administrators have the appropriate tools to hand.

  5. Cogs

    Implement

    OK, things are coming to a close. Because after we've populated all remaining content, it's time to put the site through its paces. Our rigorous technical testing includes checking its visual appearance and functionality across different browsers and devices and WCAG compliance.

    Then it's over to you for the final review and feedback. And once all stakeholders have given the all-clear? Well, it's time to go live.

    So, what's going on? In this stage, we'll be busy populating things and migrating any content over if necessary. We'll also develop a post-launch plan so you've got everything you need when you're up and running.

    That's not all though. Our team will monitor things during and shortly after launch. So don't worry, we won't leave you hanging.

  6. Hot air balloon

    Launch

    Why? Well, it's no secret that the best websites and applications of today are continuously improved. That's if they're looking to satisfy the changing needs of audiences and algorithms, anyway. So why not keep things going? Having developed your solution, you can rest assured we know how to take it to the next level too.

    So, what's going on? By embarking on continuous development with Major, we can implement improvements based on reports and feedback, e.g. accessibility, user experience (UX), or search engine optimisation (SEO).

    We can work in agile sprints here. And that means we frequently develop and release new features and enhancements - as and when you need them. Well also ensure you're always one step ahead of the dreaded technical debt. So your site will perform just as well after three years as it did on day one. Phew.