Growth Retainers

Continuous Improvement is primarily focused on refining your digital platforms and brand assets — think website optimisation, content improvements, design updates, UX enhancements, and the creation of supporting brand collateral.

We can also bring in outside expertise if something specialist is needed — but the core focus stays on elevating the tools your team and your audience use every day.

It’s about keeping your brand sharp and your platform performing.

See it as a cross-functional team on call – focused on performance, not just production.

Traditional retainers keep things running. Ours keep things moving.

This isn’t about fixes or maintenance – it’s about prioritised, high-impact work delivered in collaborative sprints. You’ll get a dedicated team, regular planning, ongoing reporting, and the flexibility to adapt as your goals evolve.

It’s not support. It’s strategic momentum.

Collaboratively. We hold regular planning meetings, monthly reviews, and quarterly strategic check-ins to align on what matters most. Tasks are sized using a points system, and our project managers work closely with your team to plan, adapt, and deliver at pace.

You’ll always know what’s being worked on – and why.

Clarity starts here → Get in touch

Yes – we build the model to flex as your needs evolve. We’ll agree a structure upfront, but it’s designed to grow with you. If you need to dial things up or down, we’ll adjust together.

Clarity starts here → Get in touch

It’s rare – but if things slow down, up to 20% of your unused allocation can be carried over into the next month. That said, part of our job is making sure work is always well planned, so that scenario shouldn’t really happen.

No scrambling to "use up hours" – just focused, proactive planning.

We deliver monthly “playbacks” that summarise what’s been achieved, what’s in progress, what’s next, and how effort has been used. You’ll also have access to shared dashboards, task lists, and roadmaps via our project management platform.

We give clients as much visibility as they need – without blinding anyone with unnecessary fluff.

It’s clarity, not clutter. Clear, structured, and built for accountability.

Everyone benefits from continuous improvement. It’s a great fit for teams who want to keep improving – not just maintain. You’ve launched something strong, and now you want to evolve it, optimise it, and make sure it keeps delivering value over time.

It’s about building momentum and compounding gains – strategically, not reactively.

Not necessarily. While many of our CI clients come from larger projects, we can onboard you into Continuous Improvement directly – as long as we align on ways of working and strategic goals.

Already working with another agency? We’re used to plugging in.

Let’s work out if we’re the right fit → Contact us

It depends on the mix of strategy, design, development, and content – but most retainers start from around £3-5k/month. We price based on your custom CI structure and bill monthly across the commitment period.

We offer discounts for longer-term commitments (>12 months).

Looking for a long-term partner? We’re ready →

That’s exactly what this model is designed for. Through weekly planning, monthly reviews, and strategic check-ins, we adapt to shifting priorities — without the need to renegotiate every time.

We stay flexible within a structured framework — so momentum isn’t lost, and your retainer continues to deliver value against your evolving goals.

Flexible focus. Fixed commitment → Contact us