Shaping the future with a secure, high-performing headless website
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Callen-Lenz are at the cutting edge of aerospace technology but had an out-of-date online presence that needed streamlining and reshaping for an invigorated digital landscape.
Who are Callen-Lenz?
Callen-Lenz is a leading UK SME offering a host of operationally proven platforms, products, and services across the unmanned and autonomous air vehicle market to support the public and private sectors.
Project objectives
Brand awareness
Whilst wanting to keep the essence and feel of their core visual brand, Callen-Lenz wanted to create a much more expansive website that would elevate its content away from its text-heavy predecessor and present a visually compelling image-led platform.
Ease of contact
A consistent interface and simple user journey to enable customers to get in touch quickly with the right person.
Career paths
Streamlining and highlighting an integrated careers section was a must-have. Focussing both on the existing talent base and leaning into the digital expectations of future engineers.
Responsive, fast, and secure
A fast, fully responsive, highly secure site that delivers a visually rich experience across all platforms.
The solution
Focused user journey mapping
Key stakeholder interviews led to a thorough understanding of the Callen-Lenz portfolio. An iterative interactive feedback loop through wireframing and high-fidelity Figma prototypes gave confidence to the content and a truly tested user journey that satisfied all the stakeholders involved.
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An accessible brand
We ensured that the visual brand adhered to accessibility standards and adapted where necessary. Exploring a more concise storytelling approach required interactive visuals and a suite of icons to signpost key features of the Callen-Lenz technology portfolio.
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Visually compelling
High-quality, high-impact imagery was employed to aid with a less-is-more approach to explaining both the technology offering and the Callen-Lenz story to appeal to both customers and future employees.
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Rapid response
We used the headless CMS Prismic to deliver a lightweight, secure, bleeding-edge site with excellent performance across all platforms.
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The outcome
A super happy client with a renewed brand focus and website that delivers on the promise of technologically innovative products with a solid base for growth and future development.
The results:
97
Performance
100
Accessibility
100
Best practices
100
SEO
What they said
‘A very professional, friendly team delivering exceptional results. I would highly recommend MAJOR for any design-based services. We have used them for the re-design of our website and presentation - both have received positive feedback and have improved the consistency of our brand.’
Hayley Waterton
Marketing Manager
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