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Storytelling with data

The tales that numbers can tell

An open book with data pouring out of it.

As we begin to close out the financial year, I've been hard at work analysing all the data we've collected over the past year on sales, operations, finance, marketing, and more to try to identify patterns, areas of improvement and indicators for us to improve on in the future.

As a data lover, it's been a delightful and rewarding experience to pull all the different bits of information together, provide singular data sets with context via companion data, and begin to tell a story with data.

Whether it be a calendar year, a financial year, or another arbitrary period of time, it's invaluable to track important items in your business, for your marketing campaign, on your website's performance, or even in life to analyse at a later date. It will explain things you "felt" to be true, but had no way of describing them, identify things that you didn't know to be true, and help chart a path towards improvement.

After all, "if you can’t measure it you can’t improve it" - Peter Drucker.

So this is my call to everyone to track and analyse your important data, let it tell you a story, and find ways to improve.

– Davs Howard, Technical Director.

Did you know?

We have an internal book library at MAJOR, which includes some of the following:

  • Mythos by Stephen Fry

  • High Performance: Lessons from the Best on Becoming Your Best by Jake Humphrey & Damian Hughes

  • Start With Why by Simon Sinek

  • The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett

  • The Choice Factory by Richard Shotton

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