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5 Major Web Design Trends for 2017

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by Georgie St Clair on 15 February 2017

Some of the most notable web design trends that will be taking 2017 by storm

Beautifully Bold Typography

Big bold and beautiful fonts look stunning against the pared back layouts you'll find in website design in 2017. Set against visually inspiring graphics, photography and video, the use of bold typography really focuses your messaging. Bold typography also reinforces content marketings message of quality over quanitity.

A fantastic example of a website designed using first class typography is the Amy movie trailer website .

Bold Typography Fonts Web Design 2017 | Amy Winehouse Movie Website | Major Digital Creative Agency | BrightonA fantastic example of a website designed using first class typography is the Amy movie trailer website .A fantastic example of a website designed using first class typography is the Amy movie trailer website .

Going for Gradients

Overlay or overlap them.  Duotone, muted or bright. Gradients are a way of bringing a modern and fresh look to a website. They are particulalrly powerful when used within a simplistic colour palettes. Gradients can be used by web designers to draw your visitors eye to a particular message on a web page.

Spotify Gradient Example | Web Design Trends 2017 | Major Digital Creative Agency BrightonIndulge Example of Gradients in Website Design | Major Digital Creative Agency Brighton

Dior Addict Gradient Example | Web Design Trends 2017 | Major Digital Creative Agency Brighton

Beyond the Rectangle

In 2017 expect to see more angles, curves and shapes within layouts, thanks to the wonders of 'SVG masking'. This is created using some clever CSS trickery. The results are fast and fantastic. 

The Cool Club Non Rectangular Headers in Web Design 2017 | Major Digital Creative Agency Brighton

Stripe Non Rectangular Headers in Web Design 2017 | Major Digital Creative Agency Brighton

Breaking the Grid

Complex layouts that break out of the 12 column grid, use assymetry, layer elements to create depth, or are just generally more experimental, will prevail in 2017. With limited colour palettes, bold typography and beautiful visuals this is an welcome development in the world of web design.

Uber Breaking the Grid in Web Design 2017 | Major Digital Creative Agency Brighton

Culture.pl Breaking out of the Grid in Web Design 2017 | Major Digital Creative Agency Brighton

Animation & Video Takeover

Subtle animated details on websites on elements such as titles and buttons have been around for a while now. However the use of ambient video and  micro animations within web pages, bringing products to 'life' and enhancing the visitor experience, will continue to grow  Couple this with the rise in popularity of cinemagraphs, stop-frame animations, time-lapse videos and VR, the future of the moving image in web design is an exciting one.

Cinemagraph example

Bang Olufsen Play Video Animation Example | Web Design Trends 2017 | Major Digital Creative Agency Brighton

Check out B&O Play for a great use of subtle animations and ambient video to 'experience' a product within a webpage.

These are just some of the web design trends for 2017. We'll be reporting back with more as they emerge. If you would like to chat with us about your website design or potential website development projects, get in touch. The possibilities are endless!

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