Mindset

How you look and think about things is key

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Horizon scanning

Customer experience

Three business people of different ethnicities in the back seat of a car, each wearing a suit. They have tape over their mouths, symbolising silenced voices in decision-making. One person is a Black woman, another is a South Asian man, and the third is a Middle Eastern man. They are seated side by side, looking ahead with expressions of muted frustration

Navigating BIG team decisions? Beware of the Abilene Paradox!

Martyn McDermott

A scientist of indeterminate gender and East Asian descent in a vibrant high-tech digital lab, conducting a creative experiment. The lab coat is stylish with colorful accents that break away from the traditional white, symbolizing innovation and creativity. The interactive digital display features an array of colorful data visualizations and web design prototypes. The lab itself has splashes of color, with LED lights in various hues highlighting the sleek, modern equipment and furniture. The atmosphere is professional yet dynamic, reflecting a blend of rigorous science and the vibrancy of the digital realm.

Embracing failure like a scientist to forge better digital experiences

Martyn McDermott

A disabled Asian lady, wearing casual clothing, looking happily up into the air as part of a diverse crowd of people, everything is monotoned purple except for the lady in the wheelchair

The transformative power of inclusivity and diversity on employee experience

Martyn McDermott

Mushrooms growing.

Data in the age of exponential growth

Davs Howard

A side on view of a female head. Everything apart from her face is constructed from technical and organic components, illustrating the complex make-up of human behaviours.

The art of understanding people: A designer's secret sauce

Martyn McDermott

3 very happy customers, looking upwards, wearing very funky clothes and sunglasses

Customer experience

Customer-driven capitalism: The 'true north' of successful brands

James Harrington

Hand holding a speach bubble with smiley face on it.

Customer experience

8 steps for creating a customer experience mindset within your business

Martyn McDermott

Piggy bank with icon circles to represent coins.

Customer experience

Why creating a customer experience (CX) mindset takes investment

Martyn McDermott

Stethascope with generic cube wireframe product icons

Why dictating a solution to a creative agency is like prescribing your own medicine

Martyn McDermott

Rocket launching with arrow icons on neon background.

Customer experience

Brand storytelling: making your customers fall in love with your journey

Martyn McDermott