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Person in yellow coat stands by an abandoned, graffiti-covered building with a neon "TRUST CO." sign, surrounded by debris.

Most Brand Problems Aren’t Design Problems. They’re clarity problems.

Martyn McDermott

A glowing green smiley face formed by digital lines and dots on a dark background, resembling a futuristic digital matrix.

The Data Can't Tell You How It Feels

Martyn McDermott

A swinging pendulum with "AI" on it against a blurred, colorful background of orange and blue hues.

Finding Balance in the Age of Automation

Martyn McDermott

computer monitor in a dimly lit room with gold coins piled up all around it

Why Are Websites So Expensive? Understanding the True Value of Bespoke

Martyn McDermott

Poorly lit arcade with an arcade machine with a pixelated game on screen and the name of the machine is EASY MODE

What does a 'brand' do in an organisation that no other asset can do?

Martyn McDermott

A digital artwork of Lego figures conducting a chemistry experiment with colorful chemical reactions in test tubes, vivid gases and liquids swirling around them in a futuristic lab

Innovate or Stagnate. Leading in Markets Through Creative Innovation

Martyn McDermott

Greenery bursting out of a mobile phone

Design in the Age of Carbon-Conscious Web Development

Martyn McDermott

A creative man sitting calmly in a serene forest setting surrounded by a colourful ambience thanks to AI giving him time to think

How is AI Shaping the Future of Creative Jobs?

Martyn McDermott

A 3D bar chart extruding from a circuit board

Restless Innovation: The Secret Sauce to Digital Brand Transformation

Martyn McDermott

An AI Humanoid Crash Test Dummy wearing glasses with a wall of heads to choose from behind it.

Becoming headless is uncomfortable, but transformative for your website

Martyn McDermott

Three business people of different ethnicities in the back seat of a car, each wearing a suit. They have tape over their mouths, symbolising silenced voices in decision-making. One person is a Black woman, another is a South Asian man, and the third is a Middle Eastern man. They are seated side by side, looking ahead with expressions of muted frustration

Navigating BIG team decisions? Beware of the Abilene Paradox!

Martyn McDermott

A scientist of indeterminate gender and East Asian descent in a vibrant high-tech digital lab, conducting a creative experiment. The lab coat is stylish with colorful accents that break away from the traditional white, symbolizing innovation and creativity. The interactive digital display features an array of colorful data visualizations and web design prototypes. The lab itself has splashes of color, with LED lights in various hues highlighting the sleek, modern equipment and furniture. The atmosphere is professional yet dynamic, reflecting a blend of rigorous science and the vibrancy of the digital realm.

Embracing failure like a scientist to forge better digital experiences

Martyn McDermott

A disabled Asian lady, wearing casual clothing, looking happily up into the air as part of a diverse crowd of people, everything is monotoned purple except for the lady in the wheelchair

Transforming Employee Experience with Inclusivity and Diversity

Martyn McDermott

Mushrooms growing.

Data in the age of exponential growth

Davs Howard

A side on view of a female head. Everything apart from her face is constructed from technical and organic components, illustrating the complex make-up of human behaviours.

The art of understanding people: A designer's secret sauce

Martyn McDermott

3 very happy customers, looking upwards, wearing very funky clothes and sunglasses

Customer-driven capitalism: The 'true north' of successful brands

James Harrington

A butterfly layered with data over a cityscape, illustrating, embracing change in digital ecosystems

Transforming for the better: Embracing change in digital ecosystems

James Harrington

Hand holding a speach bubble with smiley face on it.

8 Steps to a Customer Experience Mindset

Martyn McDermott

Piggy bank with icon circles to represent coins.

Why creating a customer experience (CX) mindset takes investment

Martyn McDermott

Stethascope with generic cube wireframe product icons

Trust Your Creative Agency to Uncover the Real Challenges

Martyn McDermott

Rocket launching with arrow icons on neon background.

Brand Storytelling: Ensuring Your Message Cuts Through the Noise

Martyn McDermott