Insights

Explore in-depth insights from our team of experts

Filter

Customer experience

Horizon scanning

painting of some hands around a crsytal ball in purples and yellows

AI Predictive Branding The Future of Brand Relevance and Consumer Insight

Martyn McDermott

How AI for Small Businesses is Levelling the Playing Field with Big Brands

Martyn McDermott

Design example of Hand Drawn Illustrations And Imperfect Elements

Design & Digital Trends 2025

Martyn McDermott

man screaming at his mobile phone studio lighting in pink and purples

Why Hover Features Might be Hurting Your Website Experience

Davs Howard

a hand on a computer mouse with 3 big crosses over the top

Challenging the Outdated 'Three-Click Rule' for Better Website Design

Martyn McDermott

a young girl peering through a magnifying glass with a gleeful expression on her face

Mastering Brand Discovery with Audits, Surveys, and Strategy Insights

Martyn McDermott

Stop The WordPress: WPEngine Trouble or Automattic Overdrive?

Davs Howard

aerial view of a target with people walking across it

How Can Brand Archetypes Help Connect You with Customers?

Martyn McDermott

A laptop with charts and graphs on it and blurred out people in the background

Boost Brand Performance with Data-Driven Design Strategies

Martyn McDermott

A retro style robot head being held in robotic hands

7 Key Benefits of Headless CMS’s for Digital Growth

Martyn McDermott

A creative man sitting calmly in a serene forest setting surrounded by a colourful ambience thanks to AI giving him time to think

How is AI Shaping the Future of Creative Jobs?

Martyn McDermott

An isometric illustration of a workplace with a robots head at the centre and virtual wires weaving throughout, connecting devices

Harnessing Generative AI for Digital Brand Transformation

Martyn McDermott

A stylised 3D render of a maze with a giant location marker floating above the centre location

Nudge Your Way to Brand Success in Web Design

Martyn McDermott

Army of cyber soldiers stood behind a keyboard with a website code visible in the background

Brand Security in the Digital Age: Headless CMS & Jamstack

Martyn McDermott

A laptop with muscular arms coming out from behind and a smiley face on the screen

5 bits of BS that will improve your website

Martyn McDermott

An AI generated image of a complex engine or turbine, surrounded by digital information

Precision Engineering Minds Driving Digital Innovation

James Harrington

a brain exploding with colour

Unlocking the psychology of colour: How brands use colour to connect with consumers

Andy Whittaker

A side on view of a female head. Everything apart from her face is constructed from technical and organic components, illustrating the complex make-up of human behaviours.

The art of understanding people: A designer's secret sauce

Martyn McDermott

Brand Success: The Power of Purpose in B2B

Martyn McDermott

1930s racing car with go faster arrow icons on neon background.

How website speed impacts your bottom line

Martyn McDermott

Disabled symbol on road.

Why you can’t afford to overlook accessibility in website design

Martyn McDermott

Padlock and key.

Understanding Why Customer Experience is the Key to Brand Success

Martyn McDermott