Strategy

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A muscular figure E with stone blocks as a body, arms flexed, connected by wires and plugs, against a yellow background.

What Modern Marketing Has Been Missing All Along

Martyn McDermott

Person in yellow coat stands by an abandoned, graffiti-covered building with a neon "TRUST CO." sign, surrounded by debris.

Most Brand Problems Aren’t Design Problems. They’re clarity problems.

Martyn McDermott

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The Data Can't Tell You How It Feels

Martyn McDermott

Four people observe a white car displayed in a minimalist, glass-walled showroom with a tiled floor and bright lighting.

The Big Mistake Business Owners Often Make With Their Website

Martyn McDermott

Why You Need a Brand Strategy More Than Ever

Martyn McDermott

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The Forces Reshaping Marketing Funnels Forever

Martyn McDermott

The Science Behind Why we Value Some Brands over Others!

Martyn McDermott

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AI Predictive Branding The Future of Brand Relevance and Consumer Insight

Martyn McDermott

How AI for Small Businesses is Levelling the Playing Field with Big Brands

Martyn McDermott

Poorly lit arcade with an arcade machine with a pixelated game on screen and the name of the machine is EASY MODE

What does a 'brand' do in an organisation that no other asset can do?

Martyn McDermott

Build Brand Recognition by Crafting a Killer Verbal Identity

Martyn McDermott

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Why Hover Features Might be Hurting Your Website Experience

Davs Howard

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Innovate or Stagnate. Leading in Markets Through Creative Innovation

Martyn McDermott

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Mastering Brand Discovery with Audits, Surveys, and Strategy Insights

Martyn McDermott

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How Can Brand Archetypes Help Connect You with Customers?

Martyn McDermott

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Boost Brand Performance with Data-Driven Design Strategies

Martyn McDermott

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Cost-Effective Brand and Resource Scaling Using Headless

Davs Howard

Greenery bursting out of a mobile phone

Design in the Age of Carbon-Conscious Web Development

Martyn McDermott

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Maximise Website Performance with the Right Rendering Strategies

Davs Howard

A lady checking on her mobile phone whilst window shopping with neon lights and people in the background

Streamlining your Omnichannel Strategy with Headless

Martyn McDermott

4 men untangling a giant rubber band ball

Mission or Purpose: What's the Core of your Brand Strategy

Martyn McDermott

A 3D render of a room made of colour swatches

Unlocking Brand Potential with Colour Psychology

Andy Whittaker

An isometric illustration of a workplace with a robots head at the centre and virtual wires weaving throughout, connecting devices

Harnessing Generative AI for Digital Brand Transformation

Martyn McDermott

Boost Brand Growth with Headless Architectures

Martyn McDermott