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The Science Behind Why we Value Some Brands over Others!

Martyn McDermott

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AI Predictive Branding The Future of Brand Relevance and Consumer Insight

Martyn McDermott

How AI for Small Businesses is Levelling the Playing Field with Big Brands

Martyn McDermott

Poorly lit arcade with an arcade machine with a pixelated game on screen and the name of the machine is EASY MODE

What does a 'brand' do in an organisation that no other asset can do?

Martyn McDermott

Build Brand Recognition by Crafting a Killer Verbal Identity

Martyn McDermott

man screaming at his mobile phone studio lighting in pink and purples

Why Hover Features Might be Hurting Your Website Experience

Davs Howard

A digital artwork of Lego figures conducting a chemistry experiment with colorful chemical reactions in test tubes, vivid gases and liquids swirling around them in a futuristic lab

Innovate or Stagnate. Leading in Markets Through Creative Innovation

Martyn McDermott

a young girl peering through a magnifying glass with a gleeful expression on her face

Mastering Brand Discovery with Audits, Surveys, and Strategy Insights

Martyn McDermott

aerial view of a target with people walking across it

How Can Brand Archetypes Help Connect You with Customers?

Martyn McDermott

A laptop with charts and graphs on it and blurred out people in the background

Boost Brand Performance with Data-Driven Design Strategies

Martyn McDermott

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Cost-Effective Brand and Resource Scaling Using Headless

Davs Howard

Greenery bursting out of a mobile phone

Design in the Age of Carbon-Conscious Web Development

Martyn McDermott

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Maximise Website Performance with the Right Rendering Strategies

Davs Howard

A lady checking on her mobile phone whilst window shopping with neon lights and people in the background

Streamlining your Omnichannel Strategy with Headless

Martyn McDermott

4 men untangling a giant rubber band ball

Mission or Purpose: What's the Core of your Brand Strategy

Martyn McDermott

A 3D render of a room made of colour swatches

Unlocking Brand Potential with Colour Psychology

Andy Whittaker

An isometric illustration of a workplace with a robots head at the centre and virtual wires weaving throughout, connecting devices

Harnessing Generative AI for Digital Brand Transformation

Martyn McDermott

Boost Brand Growth with Headless Architectures

Martyn McDermott

Army of cyber soldiers stood behind a keyboard with a website code visible in the background

Brand Security in the Digital Age: Headless CMS & Jamstack

Martyn McDermott

A 3D bar chart extruding from a circuit board

Restless Innovation: The Secret Sauce to Digital Brand Transformation

Martyn McDermott

An AI Humanoid Crash Test Dummy wearing glasses with a wall of heads to choose from behind it.

Becoming headless is uncomfortable, but transformative for your website

Martyn McDermott

Three business people of different ethnicities in the back seat of a car, each wearing a suit. They have tape over their mouths, symbolising silenced voices in decision-making. One person is a Black woman, another is a South Asian man, and the third is a Middle Eastern man. They are seated side by side, looking ahead with expressions of muted frustration

Navigating BIG team decisions? Beware of the Abilene Paradox!

Martyn McDermott

A scientist of indeterminate gender and East Asian descent in a vibrant high-tech digital lab, conducting a creative experiment. The lab coat is stylish with colorful accents that break away from the traditional white, symbolizing innovation and creativity. The interactive digital display features an array of colorful data visualizations and web design prototypes. The lab itself has splashes of color, with LED lights in various hues highlighting the sleek, modern equipment and furniture. The atmosphere is professional yet dynamic, reflecting a blend of rigorous science and the vibrancy of the digital realm.

Embracing failure like a scientist to forge better digital experiences

Martyn McDermott

A series of faceless people positioned to spell the work "Brands".

Community building: Empowering brands through the strength of unity

Martyn McDermott